I recently read an expression describing websites as living, breathing entities. Or at least, that’s how websites are described when they are relevant and dynamic. So, how do you figure out if your website is relevant and dynamic or in other words… interesting – engaging – informative – current? And, if you realize that your website needs some changes, where do you begin to pump some life into it?
As more families embrace their loved ones’ Book of Memories, funeral firms now have the opportunity to provide further personalization options. New themes – feature-rich and beautiful – help create a memorialization product like none other available today.
“I’m not sure I want to include pricing on our website.”
That’s one sentence I hear it almost every day. And when I do, you can bet I’m going to share my best thinking with the funeral director in question–whether he or she wants to listen or not. My point? Today’s cost-conscious families are changing the way marketers present their businesses online, and funeral homes have got to adjust to the changes in consumer behaviors and spending.
MacKinnon & Bowes and FrontRunner Professional will provide funeral professionals with an even higher level of answering services.
MacKinnon & Bowes, the choice of funeral professionals around the world for over half a century, recently invested over $200,000 on state-of- the- art answering service software to allow for a new level of interactivity with the FrontRunner solutions. The new system will provide instant notification of new calls and other critical information to MacKinnon & Bowes operators through a host of new messaging and connectivity features. This service is very competitively priced and offers a level of service that no other answering service can match.
FrontRunner Professional Blog 