2 Common Social Media Stumbling Blocks and How to Overcome Them

Recently, I made a presentation to members of a few associations in the upstate New York area. I spoke with members about changing times in funeral service and expectations from today’s consumers, and some of the things I heard from attendees were not new to my ears. I actually hear many of these stumbling blocks when it comes to funeral homes using social media as I  speak to the 20+ groups each year. So, I figured it was time to address them in a blog post.

A Conversation about Seniors and Social Media

OK. I’ve got a confession to make. Even though I’m only 59, and nowhere near retirement (like many Americans, for me that possibility is very remote), I’m a member of AARP, the American Association of Retired Persons.

Maybe they wore me down with regular direct mail promotions, or maybe I fell for the idea of receiving big discounts on products and services; either way, I’m a member. Not a proud member, necessarily, but a member nonetheless.(And chances are I’ll stay one until the bitter end; hopefully taking advantage of big travel discounts for all those international jaunts on my Bucket List.)