The concept is so simple yet so many families are unaware of the support and tools available to them through their loved ones’ Book of Memories. This easy-to-access portal opens communications for families who may appreciate any opportunity to further engage with family members and friends at such a difficult time. It also creates a permanent link between the families and the funeral firms that serve them.
As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.
FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.
Technology companies aren’t normally known for rewarding their clients for being clients. Thankfully, FrontRunner Professional is no ordinary technology company.
Launched in January 2013, the Loyalty Rewards Program – our profession’s first – helps our clients get more for every dollar spent on products and services. Funeral professionals can stretch their spending dollars, reinvest their rewards into funeral home amenities, or simply enjoy some personal luxuries.
Keywords are a must for any website but it definitely takes time and energy to figure out what keywords will work best for your website in your community. In our last blog post, we talked about 4 Steps to Knowing What Your Community Types into Google. Once you determine your list of keywords, you then have to use them effectively so they have an actual impact. Pasting them in willy-nilly defeats the purpose; you need a strategy that targets specific keywords to specific pages that incorporate specific content related to the keywords.
Responsive website designs are growing in popularity – and necessity – simply because of the increasing number of people accessing websites from mobile devices. Responsive technology is different than mobile technology though because it provides one site for every screen and creates an optimal viewing experience on smartphones, tablets, laptops, and full-screen computer monitors.
Most everyone by now has heard of Heartbleed and we all recognize that’s it’s not a good thing. But for many of us, we don’t have a clue about what it is and what we should be doing about it. Even when Heartbleed became the top news story, there were conflicting reports on what the average person should do to protect their personal information that is stored online.
It doesn’t help that when you ask a more technically-inclined person to explain this worldwide phenomenon, they tend to roll their eyes at you when you stare blankly at their answer. And, if you look at all the tech websites and blogs out there, their cartoon depictions that were created to explain everything to us ‘dummies’, make me feel even dumber!
So, I’ve gone to the programmers at FrontRunner and asked them to explain this so everyone understands. Thankfully, they are patient and keep the eye-rolling to a minimum or they at least wait until I’ve left the room.
My name is Mark Miatello. You pronounce it just how it looks. Mark. No, I mean Miatello. Mee-ah-tell-oh. Pretty simple.
I’ve been with FrontRunner Professional going on four years and it was decided that I should share some of my accumulated wisdom with you so that’s why you’re reading this.
When it comes to our software, I’ve seen almost every possible issue and usually numerous times…too numerous to count. Every one of our clients has been a newbie at one time. You may be one of the new ones and are a little overwhelmed with all the features available in the system and where to go to do what. You may be one of our long-time clients and know all there is to know about the IMS until that one day when you are sitting there thinking, “How do I do that again?” Hopefully, I can be of assistance with some of the main things that you’re going to run into.
Stories. We love them, We’ve always loved them. Even ‘history’ as a word comes from ‘his’ ‘story.’ We like to hear them, and we like to share them. The stories we like most are the ones involving those we love. Those colorful characters and plot twists make up the text of our life stories, and sharing those stories brings us greater connection to each other.
As part of FrontRunner’s commitment to create effective tools to help funeral homes extend their reach further in their communities, we are pleased to announce that two new services are now available to our clients. Both search engine optimization (SEO) and integrated webcasting services are in-house options that will lead more visitors to your funeral home and make a lasting impression on families.
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