Two New FrontRunner Partnerships Build on a Legacy of Innovation

The vision on which FrontRunner was built years ago—which continues to drive us forward into the future—involves a “strength-in-numbers” approach to serving the funeral profession. Leading a vast network of distribution and integration partners, FrontRunner has continued to set their bar higher every year, motivating leadership to seek out partnerships with innovative, cutting-edge businesses.

Just this month, FrontRunner’s President and CEO Kevin Montroy announced the formation of two such partnerships. “Partnering has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers—and if that doesn’t describe the funeral profession, I don’t know what does,” Kevin confided. “Change is everywhere you look, and our most recent partnerships will serve funeral firms very well by giving them new marketing and promotional options. Together, we can do more to offer funeral professionals innovative technology solutions of quality and value, at reasonable cost.”

Are You a Pet Loss Professional? Here’s Your VIP Invitation

Recently I’ve been busy preparing for my presentations at each of the three Pet Loss Business Development Conferences scheduled during the last week of July, 2013.

I’d like you to be there. In fact, I don’t think you can afford to miss it. And, with three locations to choose from, you don’t have to:

July 22nd, Albany New York
July 24th, Baltimore, Maryland
July 26th, Orlando, Florida

This annual educational forum focuses on the dynamic ways in which your funeral firm can develop appropriate Pet Loss Memorial Services within a community. Don’t hesitate: click here to learn more, and to register.

Funeral Technology and the Law: Are You Protecting Your Firm Online?

I had the privilege of attending not only the annual Funeral Director’s Boot Camp at American Academy McAllister Institute of Funeral Service this past weekend, but also a course dedicated to understanding the risks of using technology in the funeral profession. The course was taught by a Funeral Business Attorney right out of New York City; Nance L. Schick, of The Law Studio of Nance L. Schick. To say I was impressed with the important information she was giving to the room full of funeral directors would be an understatement. I just couldn’t wait to get home to share what I learned about this vital topic that often gets left behind in our busy lives.

Ms. Schick spoke about rules to follow when dealing with social media or making changes to your funeral home website; she offered attendees basic, yet valuable, security practices for funeral directors when it comes to technology and small businesses.

One thing she said over and over again is this: As a funeral director, your duties and responsibilities have not changed; only the means that you carry them out. With that being said, let’s dig a little deeper, shall we?