“I’m not sure I want to include pricing on our website.”
That’s one sentence I hear it almost every day. And when I do, you can bet I’m going to share my best thinking with the funeral director in question–whether he or she wants to listen or not. My point? Today’s cost-conscious families are changing the way marketers present their businesses online, and funeral homes have got to adjust to the changes in consumer behaviors and spending.
I’ve been thinking a lot lately about what’s called the “Information Gap” — a surprising phenomenon in this age of information overload. Basically, the gap divides the “information haves” — those folks with access to information and the skills to use it, and the “information have-nots”, who (for one or more of three reasons) haven’t a clue. What’s so important about this gap? It’s where opportunity resides. And the emerging pet loss profession was born in this gap, and offers amazingly profitable opportunities for funeral professionals because it fills a growing need among pet owners.
I am going to take a trip down memory lane…
Does anyone remember the day they purchased their first cell phone? I can remember mine like it was yesterday; a Nokia 5110 that my mother purchased for me. At the time, it was the perfect device for a mother like mine and a tech geek like me. For her, it was a way to keep tabs on me 24/7 but for me, it was the coolest thing since Nintendo.
Koch Funeral Home in State College, Pennsylvania is not only celebrating its 100th anniversary in 2013, Owner & President, Glenn Fleming is the winner of the “Extreme Funeral Home Makeover Online Edition!”
Funeral professionals are very often the unsung heroes who act as a guiding light, helping families through the darkest of times when a death occurs. Few of us realize the positive impact that they provide until we are guided through a loss by a professional funeral director.
Funeral directors are a shoulder of comfort, trusted confidants who share their experiences with death to help others understand their loss. These caring professionals help reinforce the value of honoring a life lived while also easing the burden of those left behind.
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