As more families embrace their loved ones’ Book of Memories, funeral firms now have the opportunity to provide further personalization options. New themes – feature-rich and beautiful – help create a memorialization product like none other available today.
The business models of these companies (who shall remain nameless; I’ll simply call them third-party marketers) are simple. They strive to make easy money off of unsuspecting families using an unethical practice that is more common than most people think.
I’m sad to report that most funeral homes aren’t even aware this is happening. What you don’t know can hurt you – badly. Obituary piracy can not only take revenue out of your funeral firm, it can undermine your credibility with the families you serve in your community.
Did you know January is Get Organized month? I sure didn’t. In fact, I was so delighted that the hectic days of November and December were behind me, I didn’t even consider anything other than sitting back and relaxing in January. But, I learned about Get Organized, a campaign sponsored by the National Association of Professional Organizers, early enough in the month to actually get involved. After all, almost everyone I know–including me–could benefit from getting more organized.
One thing I’ve really enjoyed during December were the nine days of “down time” provided to us by FrontRunner’s policy of closing during the holidays. Naturally, we still did our work; after all, we really love what we do–and we love our clients. Yet, our schedules were relaxed enough to give me ample time to actually sit down with my long-neglected stack of trade journals.
That means I often found myself sitting close to the wood stove (it’s been unusually cold here in the Santa Cruz Mountains this winter), avidly reading back issues of ICCFA Magazine and Mortuary Management.
FrontRunner Professional Blog 