FrontRunner Unveils New Pet Loss Business System at Pet Loss Business Development Conference

FrontRunner will unveil the new “An Unforgettable Friend” Pet Loss Business System this week at the Pet Loss Business Development Conference. The Pet Loss Conference is an educational forum that focuses on the dynamic ways in which to develop appropriate Pet Loss Memorial Services within a community. The conference will run in 3 cities in 5 days in Albany, NY on July 22nd, Baltimore, MD July 24th and Orlando, FL July 26th. Ashley Montroy of FrontRunner Professional will be presenting on the power of Social Networking for Pet Loss. The Conference is being sponsored by Matthews Cremation Division and NFDA.

7 Reasons Why It’s the Right Time to Start Your Funeral Home Blog

Blogging. It’s “old school”, right? Hey, anything on the Internet that dates from the 1990s is definitely “vintage” — but that doesn’t make it a bad thing; it just means there are a whole lot of blogs drifting around in cyberspace. (A Wikipedia article notes that on 16 February 2011, there were over 156 million public blogs in existence. On 13 October 2012, there were around 77 million Tumblr and 56.6 million WordPress blogs in existence worldwide.

That’s a whole lot of content — so why should your funeral firm add its voice to the blogosphere? To be honest, I am amazed at the blog-reluctance of many funeral firms. I commonly hear statements like “I don’t have time to blog”, or the ever-popular “blogging doesn’t make sense in the funeral profession”.

Well, guess what? Blogging does make sense for your funeral firm. And I’ll tell you why. (And then I’ll let you know how to easily solve that first — “who’s got the time to blog?” — problem.)

Online Reputation Management for Funeral Homes

Just a few days ago — on the last Friday of June — an unsolicited email was delivered to me from “Reputation Central” touting their reputation repair services. Heaven knows why it didn’t end up in my “Junk” folder, because that’s exactly what it was: junk. (I somehow think that in slipping this email into my Inbox, the Universe was giving me an opportunity to write about something not many funeral professionals take enough time to think about: our online reputation.) Consider the opportunity seized.

And here’s one nugget of truth you need to walk away with today: No matter what you do, your reputation will someday come under attack. In fact, Oxford Metrica, an analytics and advisory firm which focuses on corporate reputation, warns that during the next five years, 83% of companies will face a crisis that will negatively impact its share price (by as much as 30%!)