FrontRunner Announces New $1.6-Million Dollar Training Facility to Help Funeral Professionals Learn, Grow and Better Their Businesses

As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.

FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.

Stop Guessing & Start Seeing Results: Bring More Visitors to Your Website by Using the Words They Google

Keywords are a must for any website but it definitely takes time and energy to figure out what keywords will work best for your website in your community. In our last blog post, we talked about 4 Steps to Knowing What Your Community Types into Google. Once you determine your list of keywords, you then have to use them effectively so they have an actual impact. Pasting them in willy-nilly defeats the purpose; you need a strategy that targets specific keywords to specific pages that incorporate specific content related to the keywords.

4 Steps to Knowing What Your Community Types into Google

Search engines love keywords. In fact, keywords are critical to any Search Engine Optimization campaign. If you don’t take the time to figure out what words and phrases work best, any plans to attract more visitors won’t get very far. And, all the work you’ve put in to your website will be a waste of time and money if no one is actually finding your site online.

Note to XP Users: It’s Time…

If you’re still using Windows XP on your computer, you’re not alone. Despite the fact that Microsoft stopped supporting the operating system earlier this month, it’s estimated that it’s still running on 300-million or approximately 20 percent of all PCs worldwide. While change is difficult for many, there is little doubt that upgrading will be the easiest way to protect your system from security threats.

Password Strategies and How to Keep Your Data Secure

Most everyone by now has heard of Heartbleed and we all recognize that’s it’s not a good thing. But for many of us, we don’t have a clue about what it is and what we should be doing about it. Even when Heartbleed became the top news story, there were conflicting reports on what the average person should do to protect their personal information that is stored online.

It doesn’t help that when you ask a more technically-inclined person to explain this worldwide phenomenon, they tend to roll their eyes at you when you stare blankly at their answer. And, if you look at all the tech websites and blogs out there, their cartoon depictions that were created to explain everything to us ‘dummies’, make me feel even dumber!

So, I’ve gone to the programmers at FrontRunner and asked them to explain this so everyone understands. Thankfully, they are patient and keep the eye-rolling to a minimum or they at least wait until I’ve left the room.

Computers are stupid!

My name is Mark Miatello. You pronounce it just how it looks.  Mark.  No, I mean Miatello. Mee-ah-tell-oh. Pretty simple.

I’ve been with FrontRunner Professional going on four years and it was decided that I should share some of my accumulated wisdom with you so that’s why you’re reading this.

When it comes to our software, I’ve seen almost every possible issue and usually numerous times…too numerous to count. Every one of our clients has been a newbie at one time. You may be one of the new ones and are a little overwhelmed with all the features available in the system and where to go to do what. You may be one of our long-time clients and know all there is to know about the IMS until that one day when you are sitting there thinking, “How do I do that again?”  Hopefully, I can be of assistance with some of the main things that you’re going to run into.

Be Smart about Social Media

Ashley Montroy, FrontRunner Professional’s Marketing and Social Media Manager spoke with Lauren Moore for her article Be Smart about Social Media. The article is published in the March 2014 issue of American Funeral Director Magazine.

The Pew Research Center’s Internet and American Life Project, which has been studying  online adults’ social networking site use since 2005, found that last year, 73 percent of adults that are online are using social networking sites. Like it or not, your customers – and your employees – are using social media, probably on a daily basis. It’s crucial, then, that you consider implementing a social media policy for your funeral home.

Technology Roundtable for the Funeral Professional

FrontRunner Professional CEO and Founder, Kevin Montroy, participated in a Technology Roundtable. The following article by Patti Martin Bartsche was published in the March 2014 issue of American Funeral Director Magazine.

There’s no question businesses – including funeral homes – are operating in a rapidly changing technological environment. What worked five years ago is now considered antiquated and not in tune with the times. But how do funeral professionals determine the right time to upgrade, what technology tools best fit their business model and how to protect themselves from security breaches? We turn to three industry leaders: Wes Johnson, president and CEO of Continental Computer Inc.; Kevin Montroy, founder and CEO of FrontRunner Professional; and Kimberly Simons, vice president of SRS Computing, to get the answers.