Making Sense of Social Media for a Funeral Home

What’s the real value of marketing with social media and the
Web for funeral homes? Some funeral directors still believe that social media is a fad and some do not even have a website for their funeral homes. There are almost a billion people searching online. Without a website and social media presence, your funeral home is losing business every day.

The true value of social media and the web is its efficiency. It is the most advanced form of communication that we’ve ever seen.It’s marketing in the moment. You can use your funeral home website and social networks to reach out to your families and get immediate feedback; so that real relationships can form. Your website can provide valuable resources for families seeking death care information on pre-need or at- need services.

5 Ways Your Funeral Firm Website Could Drive Families Away

We hear the same refrain over and over: this is a time of unprecedented change in our profession. It’s a time when funeral directors are doing their level best to deal with the two critical effects of these social, technological and economic shifts: declining revenues, and rising costs.

Both can undermine the financial success of any funeral home today, and crush the hopes and dreams of the funeral home owner and staff members. Is it any wonder they find themselves believing the assertions made by technology companies today? This willingness to believe has led many funeral home owners to select a website design with features they’ve been told families want and need. But are they really getting what their firm needs in a website?

Are You a Funeral Director Choosing to Adapt?

Then you need to cultivate business relationships and partnerships which fully support you in personalizing your funeral home services, memorializing the deceased, and caring for families. Fortunately, you are reading this first post of the new FrontRunner Professional blog—and have discovered (or rediscovered) a trusted ally—a committed partner—to you and your business.

The vendor relationships you cultivate must prove to be of positive value to the success of your funeral firm. If they don’t support the efficient day-to-day operations of your funeral firm, enhance both the online and offline marketing of your funeral firm; your partners at least need to care about your professional development.

And before we go any further, let me say this: FrontRunner Professional exists—has always existed—to do all those things for funeral directors. This new blog is just one more example of how supportive we want to be—and it’s also an example of a “perfect partnership” of like-minded people. After all…