It Pays – Literally – to be a FrontRunner Client

Free to join. Earn points for every dollar spent.
There’s no reason not to join.

Technology companies aren’t normally known for rewarding their clients for being clients. Thankfully, FrontRunner Professional is no ordinary technology company.

Launched in January 2013, the Loyalty Rewards Program – our profession’s first – helps our clients get more for every dollar spent on products and services. Funeral professionals can stretch their spending dollars, reinvest their rewards into funeral home amenities, or simply enjoy some personal luxuries.

Stop Guessing & Start Seeing Results: Bring More Visitors to Your Website by Using the Words They Google

Keywords are a must for any website but it definitely takes time and energy to figure out what keywords will work best for your website in your community. In our last blog post, we talked about 4 Steps to Knowing What Your Community Types into Google. Once you determine your list of keywords, you then have to use them effectively so they have an actual impact. Pasting them in willy-nilly defeats the purpose; you need a strategy that targets specific keywords to specific pages that incorporate specific content related to the keywords.

4 Steps to Knowing What Your Community Types into Google

Search engines love keywords. In fact, keywords are critical to any Search Engine Optimization campaign. If you don’t take the time to figure out what words and phrases work best, any plans to attract more visitors won’t get very far. And, all the work you’ve put in to your website will be a waste of time and money if no one is actually finding your site online.

To Post or Not to Post Prices Online: That is the Question

In the state of California, any funeral establishment maintaining a website must post the General Price List (GPL), pursuant to the Funeral Rule. There must also be a statement that the GPL is available upon request via a link from the home page unless the words “price information” or a similar phrase that includes the word “price” links to the GPL.

As a California funeral director, I’m well aware of Senate Bill 658, which took effect in January 2013. This requirement may give me a skewed perspective on the necessity of online pricing. Couple that with the fact that I’m a website content writer who needs to keep up-to-date with consumer trends and you’ve got a woman who honestly believes that putting your funeral home prices on your website is a smart thing to do.

The Top 5 Reasons Your Firm Needs a Responsive Website Design

Responsive website designs are growing in popularity – and necessity – simply because of the increasing number of people accessing websites from mobile devices. Responsive technology is different than mobile technology though because it provides one site for every screen and creates an optimal viewing experience on smartphones, tablets, laptops, and full-screen computer monitors.

Note to XP Users: It’s Time…

If you’re still using Windows XP on your computer, you’re not alone. Despite the fact that Microsoft stopped supporting the operating system earlier this month, it’s estimated that it’s still running on 300-million or approximately 20 percent of all PCs worldwide. While change is difficult for many, there is little doubt that upgrading will be the easiest way to protect your system from security threats.