FrontRunner Announces New $1.6-Million Dollar Training Facility to Help Funeral Professionals Learn, Grow and Better Their Businesses

As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.

FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.

Stop Guessing & Start Seeing Results: Bring More Visitors to Your Website by Using the Words They Google

Keywords are a must for any website but it definitely takes time and energy to figure out what keywords will work best for your website in your community. In our last blog post, we talked about 4 Steps to Knowing What Your Community Types into Google. Once you determine your list of keywords, you then have to use them effectively so they have an actual impact. Pasting them in willy-nilly defeats the purpose; you need a strategy that targets specific keywords to specific pages that incorporate specific content related to the keywords.

4 Steps to Knowing What Your Community Types into Google

Search engines love keywords. In fact, keywords are critical to any Search Engine Optimization campaign. If you don’t take the time to figure out what words and phrases work best, any plans to attract more visitors won’t get very far. And, all the work you’ve put in to your website will be a waste of time and money if no one is actually finding your site online.

The Top 5 Reasons Your Firm Needs a Responsive Website Design

Responsive website designs are growing in popularity – and necessity – simply because of the increasing number of people accessing websites from mobile devices. Responsive technology is different than mobile technology though because it provides one site for every screen and creates an optimal viewing experience on smartphones, tablets, laptops, and full-screen computer monitors.

Have You Googled Yourself Lately? Your Reputation is on the Line

Once upon a time, just for fun, all of us would search our own names in Google just to see how we ranked. The act of ego-surfing was done on the sly so we didn’t come across as  caring whether we could find anything about ourselves in the first few pages of the rankings.

Today, not taking the time to Google ourselves and our companies is simply irresponsible. Controlling what searchers find and claiming your business name on the major search engines is part of an effective online reputation management (ORM) plan and makes perfect business sense.

So where should you begin? The first step is actually knowing how your firm looks online when families are searching for you. This is the initial stage of your ORM Plan. Yes, this takes more than a few minutes and can be quite extensive but the following steps can help get you started to assess your current online reputation and determine what needs to be done to improve your online presence.

Two new FrontRunner offerings bring more visitors to your door

As part of FrontRunner’s commitment to create effective tools to help funeral homes extend their reach further in their communities, we are pleased to announce that two new services are now available to our clients. Both search engine optimization (SEO) and integrated webcasting services are in-house options that will lead more visitors to your funeral home and make a lasting impression on families.

Take Control of Your Website

I recently read an expression describing websites as living, breathing entities. Or at least, that’s how websites are described when they are relevant and dynamic. So, how do you figure out if your website is relevant and dynamic or in other words… interesting – engaging – informative – current? And, if you realize that your website needs some changes, where do you begin to pump some life into it?

How to Set the Stage for Success in 2014

One thing I’ve really enjoyed during December were the nine days of “down time” provided to us by FrontRunner’s policy of closing during the holidays. Naturally, we still did our work; after all, we really love what we do–and we love our clients. Yet, our schedules were relaxed enough to give me ample time to actually sit down with my long-neglected stack of trade journals.

That means I often found myself sitting close to the wood stove (it’s been unusually cold here in the Santa Cruz Mountains this winter), avidly reading back issues of ICCFA Magazine and Mortuary Management.

7 Deadly Mistakes Funeral Homes Make On Social Media

If your funeral home is on Facebook, it’s crucial to make sure you aren’t making any mistakes that could hurt your firm’s social presence. You might not even be aware that what you are doing is wrong. If you’re unsure of what you should or shouldn’t be doing on social media then take a look at these 7 Deadly Mistakes Funeral Homes Make On Social Media.

The Remarkable Opportunity within the Pet Loss Information Gap

I’ve been thinking a lot lately about what’s called the “Information Gap” — a surprising phenomenon in this age of information overload. Basically, the gap divides the “information haves” — those folks with access to information and the skills to use it, and the “information have-nots”, who (for one or more of three reasons) haven’t a clue. What’s so important about this gap? It’s where opportunity resides. And the emerging pet loss profession was born in this gap, and offers amazingly profitable opportunities for funeral professionals because it fills a growing need among pet owners.